Early Web-2-Print solutions were lacking in one major area: they assumed the end-user has the ability and the time to create their own designs.
The most successful online Web-2-Print allow their customers full control over their designs yet make the process as easy, fast, and enjoyable as possible.
Increase online sales while reducing the amount of pre-sale activities
Shorten the back-and-forth process between customers and the design team
Give users creative freedom to create the exact print-ready design they want
Allow creation of products that conform with basic proven design rules
Deliver the printed products directly to customers without ever even talking to them!
But…. how do they do it?
How to Do it Right
Candy.com is a great example of how it’s done. Whether it’s a wedding, birthday or holiday greeting, this company makes it easy for users to personalize their own wrappers for Hershey Bars.
With the help of the Doogma Designer, users are able to:
Choose from one of many exquisite template designs
Make minor but important personalized changes
Create a print-ready file, with additional graphics such as the entire chocolate wrapper; both back and front
Fig 1- The easy-to-use personalization experience: A simple and elegant template
Fig 2- An automatic, print-ready file produced by Doogma
Are you attending GraphExpo in Chicago on Sun, Sep 13th and Wed, Sep 16th?
Interested in implementing the best user experience to sell Design-Your-Own?
Reach out and meet with Dan Ostroff, Founder and CEO of Doogma to set up a meeting!
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Email: firstname.lastname@example.org, Tel: (650) 251 4078, Cell: (224) 334 2618.