Our Crew – Your Customizer

The dream customization team

What It Does

The Doogma Designer™ was developed and evolves daily, with our state of the art and patented technology. Reviving the eCommerce and online shopping experience with the simple touch and click functions for any feature changes on any device, The Doogma Designer™ is the highest quality customizer on the market, offered at competitive prices with flexible packages. Online shopping transcending limits. That’s us.

Use it Anywhere

Shopping on-the-go or surfing the web over a cup o’ Joe at the office, any consumer’s online shopping experience is reinvented and captivates users with endless feature possibilities using the The Doogma Designer™. We believe that any product can be made your own anywhere, anytime. There’s nothing shoppers love more than your brand and their own touch to get the exact product they want. Give it to them.

Versatile and Robust

The Doogma Designer™ has that magic touch to make your customers walk away dazzled at their point of purchase. Our R&D team can make any wish, big or small, come to life. We give eCommerce shoppers a whole new experience, allowing them to design-their-own anything. From the glitzy glam of Swarovski crystals on a wedding gown, to the sexy, roaring rims of the latest Harley, we make can create the customizer for your needs and most magical wishes.

Dan Ostroff

CEO and Founder

Doogma’s Chief Executive Officer and Founder, Dan Ostroff, is our customization visionary, with all of the company corporate roots planted by this experienced customization gardener. Dan’s passion for user experience and developing the Doogma Designer™ sprouts from a deep knowledge and understanding of online user engagement to boost ROI via interactive & stimulating user experiences with customization. A knowledgeable Marketer and Corporate Executive, Dan spearheads the Doogma team with over 20 years of experience, motivation, and drive, wheeling his way around the world on rollerblades when travelling to fascinating places on business and vacation. Decision makers and site owners, feel free to reach out to Dan about developing your site’s Doogma Designer™.

Lena Trakhtenberg

Creative Director

Lena, the Queen of Design and Aesthetics for your Doogma Designer™, brings her knowledge and experience to the Doogma crew with a degree in Textile and Graphic Design. Her sharp eye realizes your dream customization features within the customizers, successfully stimulating your shoppers senses. This diva of design believes anything is possible – other than staying away from sweets and treats. Lena’s love for the sea and wild flowers is not related to her affection for YouTube tutorials and raccoon videos. Not a morning person but full of sunshine, Lena loves the challenge of designing everything from wedding gowns to raging Harley customizers. Lena is your go-to girl to get the look & feel you want for your Doogma Designer™.

Lee Glantz

Business Development

Lee is a born and raised Chicago guy who brings veteran sales and customer success experience from multiple Fortune 10 companies. More recently, Lee’s online retail experience has taken him as far as Sydney, Australia where he rolled up his sleeves and re-platformed several eCommerce sites. Lee is your go-to guy as you improve your shopper’s buying experience utilizing the Doogma Designer™. In his free time, Lee loves trying new restaurants, going to live concerts and theatre, and traveling to a new country every year. Lee works closely with Doogma’s clients and partners with the goal of building mutually beneficial business.

Would you like to join the Doogma team?

Visit our Careers page for openings.