Blog - Doogma

With 17 modes of product personalization, The Catholic Company offers thousands of customizable spiritual mementos

Customer Spotlight

Posted by Ronnie Ahmed on 8th Nov 2022

With 17 modes of product personalization, The Catholic Company offers thousands of customizable spiritual mementos

Critical metrics:10s of 1000s of SKUs across 7 websites30% of goods sold are customizedGreater efficiency with a better customer experienceAll About Trinity RoadFrom its very first door-to-door sale in Charlotte, NC, in early 199 …

From China to North America- the world is hyped about Mobile shopping

Interactive eCommerce

Posted by Doogma Team on 8th Nov 2022

From China to North America- the world is hyped about Mobile shopping

From China to North America- the world is hyped about Mobile shoppingSo online shopping is huge, we all know that much- in fact, projections suggest a growth of up to 1.5 trillion U.S. dollars in global e-retail sales just by 2018![1]But recent …

Customer Spotlight

11th Jul 2022

With 17 modes of product personalization, The Catholic Company offers thousands of customizable spiritual mementos

Critical metrics: 10s of 1000s of SKUs across 7 websites 30% of goods sold are customized Greater efficiency with a better customer experienceAll About Trinity RoadFrom its very first door-to-door sale in Charlotte, NC, in early 1997, Trinity Ro …

B2B – ASG leads the way in Custom Warehouse Labeling

Customer Spotlight

Posted by Ronnie Ahmed on 26th Oct 2021

B2B – ASG leads the way in Custom Warehouse Labeling

Critical Metrics: Year Over Year Units Sold: up 80% Order Value: up 8%B2B Product Customization by Doogma on a new BigCommerce store for ASG Online.Logistics is the language of the 21st century global economy. It’s how supply chains s …

Introduction to Product Personalization and Customization

Education

Posted by Ronnie Ahmed on 23rd Jul 2021

Introduction to Product Personalization and Customization

Please join us for a video interview with Dan Ostroff, Founder & CEO at Doogma. Dan talks about product personalization and customization, what makes a great product design experience and he also demos various Doogma Designers™. For convenie …

Personalized Jewelry from Cut + Clarity Offers Everyone the Power of Self-Expression

Uncategorized

Posted by Ronnie Ahmed on 12th Mar 2021

Personalized Jewelry from Cut + Clarity Offers Everyone the Power of Self-Expression

Jewelry is the ultimate expression of personal taste and style. Yet, in the past, only the wealthiest patrons could afford to have jewelry designed only for them. Those days are gone. With her online jewelry personalization service Cut + Cl …

Custom Buttons – Christen Carter’s: “Button Power: 125 Years of Saying It with Buttons”

Uncategorized

Posted by Dan Ostroff on 19th Oct 2020

Custom Buttons – Christen Carter’s: “Button Power: 125 Years of Saying It with Buttons”

Congratulations to Christen Carter, CEO of BusyBeaver.net, on the publication of her first book! You can find Button Power at: Amazon, Bookshop.org, Barnes & Noble, bookstores near you and on the Busy Beaver Button Company website.This …

Treating Pets with Individual Care is a PERSONALIZED Mission for DogIDs

Uncategorized

Posted by Ronnie Ahmed on 23rd Sep 2020

Treating Pets with Individual Care is a PERSONALIZED Mission for DogIDs

Sales of personalized dog tags jumped when they added instant online visualization to orders. Pet owners begged for more. There are at least 90 million pet dogs in the US, according to the American Pet Products Association. Every singl …

Posted by Dan Ostroff on 7th Aug 2020

Healthy Customization with BuyJumpRopes.net

Jordan Lindstrom, CEO of BuyJumpRopes: “We had this amazing capacity to sell all kinds of ropes but we had no web solution that could visually represent all those options.”“We saw an increase of 50% on our sales for customized jump ropes. …

Posted by Ann on 17th Mar 2020

Customer Spotlight: Clergy worldwide are using a modern solution to design their own custom garments on Gaspard.com

Customer Spotlight: Clergy worldwide are using a modern solution to design their own custom garments on Gaspard.comThere are tens of thousands of churches spread across the US, each with needs as unique as its own congregation. Where can th …

Posted by Dan Ostroff on 12th Mar 2020

Travel Restrictions? – Now is the Time For B2B Customization

The classic model for Business To Business (B2B) Sales often involves a knowledgeable salesperson or rep visiting clients, understanding their needs, and putting together a proposal based on clients’ requirements, what the manufacturer can create …

Posted by Allen Michael on 31st Oct 2019

Doogma Client Spotlight: Imperial Point Slam Dunks High Performance Custom Uniforms for High Performance Teams

“We’ve been using Doogma’s Custom Uniform Builder for two years and the teams love it, especially the coaches. It makes the uniform design process easy and fun for them.” Robert Fazioli, Imperial Point.If you’ve been in the stands at any sp …

Posted by Jonathan Ernst on 19th Oct 2019

Doogma Client Spotlight: Boy Scouts of America Leads the Pack with Product Bundling

The Company: Scout’s HonorAn American icon for over a century, the Boy Scouts of America (BSA) provides leadership training for more than two million children and another one million adult volunteers. From the youngest Tiger Cubs to to …

Posted by Doogma Team on 22nd Jul 2019

Doogma Client Spotlight: Sweetums Signatures – The Writing Is On The Wall

The future is personal. People want their homes, their clothes, and their work environments to reflect who they are at a deeply personal level. That means that the era of mass production now has to step aside for the arrival of mass pe …

Posted by Jonathan Ernst on 4th Jun 2019

Doogma Client Spotlight: Northland Frames and Gifts Wins in the Photo Finish

The way you frame a picture changes everything about how you think about it.What do all pictures everywhere have in common? Every photo from the first daguerreotype almost 200 years ago to the latest group selfie somebody posted on Instagram 30 …

Posted by Jonathan Ernst on 20th May 2019

Doogma Client Spotlight: Busy Beaver Button Company Because it is About the Customer Experience

Everywhere you go, you can still hear people say, “Oh, that’s cute as a button!” but what does that really mean? The Busy Beaver Button Company is on a mission to corner the market on button cuteness.Tucked in amid the wide boulevards, histo …

Posted by Dan Ostroff on 18th Jan 2019

Doogma Client Spotlight: How the Mason Jar Cookie Company Lets Customers Personalize Sweet Treats

* Mason Cookie Jar * Recently Updated * New Look and Feel * Added Custom Granola, Custom Scones, Custom Brownie Mixes Best visualization for tastiest cookie mixesMix and Match: Base Blends and Tasty Add InsCustomize the Lid with a Per …

Posted by Isaac Kadosh on 16th Jul 2018

Personalized Look and Feel for Cutting-edge Cutting Boards

Big Wood Boards takes pride in the production of American made, personalized maple and walnut cutting boards. Last week, Big Wood Boards upgraded the personalization experience on their BigCommerce site. As users enter t …

Posted by Dan Ostroff on 20th Jun 2018

Quickest Way To Create Product Customizers: Doogma’s BigCommerce App

Chicago, June 5th, 2018 – We’re proud to announce the launch of the Doogma App in the BigCommerce App Store. The live launch premiered at the BigCommerce Summit held here in Chicago during the IRCE week. Your browser does not support i …

Posted by Doogma Team on 9th Nov 2017

Deloitte’s Retail Imperative for the 2017 Holiday Season: Customize or Be Forgotten!

Retail data analysts at Deloitte just released their projections for the 2017 holiday shopping season. While retailers in general are on track to post a 4 – 4.5% jump for in-store revenues, individual winners and losers will be determined …

Posted by Doogma Team on 11th Oct 2017

Growth Plans: 3 Remarkable Benefits of “Design it Yourself” Features in Websites

Are personalized experiences important in online commerce? Yes! As personalization technology has increased in sophistication over the years, the customization possibilities for visitors to use in websites is an exciting prospect to explore. A r …

Customize Everything, All the Time: The State of the Customization Industry

Events & Trade Shows

Posted by Doogma Team on 4th Oct 2017

Customize Everything, All the Time: The State of the Customization Industry

Global personalized gifts will be an industry worth $31.63 billion in 2021, up from $20.46 billion last year. What’s remarkable about that is that personalized gifts represent just one tiny corner of the greater customization movement. …

21st Sep 2017

Advanced Strategies: How to Help Shoppers Overcome Choice Challenges

The combination of today’s choices that online shoppers can have is staggering. From clothing to video games, pet supplies and even food items, customers can personalize their items in virtually hundreds of different combinations. But …

31st Aug 2017

The Next Wave of Customization in B2B Ecommerce

Summary: 75% of B2B buyers consider navigating a website on their own more convenient than talking to a sales rep. 93% said that they would rather just go online after they secure authorization on what to buy.It would be easy to think of au …

Doogma Client Spotlight: How Bella Modi Lets Shoppers Design Their Own Perfect Handbags Online

Events & Trade Shows

Posted by Doogma Team on 22nd Aug 2017

Doogma Client Spotlight: How Bella Modi Lets Shoppers Design Their Own Perfect Handbags Online

Creating Custom Handbags OnlineKim Mitchell-Catlett noticed that when people are buying ready made handbags there was always a reaction of “this is a great handbag ‘but’….”So Mitchell created Bellla Modi, which means “Beautiful Ways”, in ca …

Client Spotlight: Shoppers Design Their Own Diploma Frames at Perfect Cases

Events & Trade Shows

Posted by Doogma Team on 14th Aug 2017

Client Spotlight: Shoppers Design Their Own Diploma Frames at Perfect Cases

Perfect Cases has laser engraving technology which enables them to create incredibly unique designs for their customers. Unlike their competitors Perfect Cases can manufacture original cases for each order. With manufacturing facilities in Centr …

PJGreetings.com: A Fabulous Way To Design Custom Cards and Invitations Online

Doogma User News

Posted by Doogma Team on 2nd Aug 2017

PJGreetings.com: A Fabulous Way To Design Custom Cards and Invitations Online

PJ Greetings started from a simple request. PJ (yes, PJ is her real name) was asked by a friend to make party invitations for her son’s third birthday. After birthday related creations came a craft show in which PJ showed four …

Posted by Doogma Team on 26th Jul 2017

Best Practices in Customization: Advice from Harley-Davidson, John Deere, Boeing, Schneider Electric and TCS

People want the freedom to customize the things in which they invest. Bain and Co. reported that 25-30 percent of customers are asking for online customization options. Deloitte found that one fifth of those customers will pay a premium up to 20 …

Doogma User News

Posted by Doogma Team on 12th Jul 2017

Turning Mud Into Water

Mud into Water? Sounds like a miracle. But it is real. The mechanics are based on human activity, and the results are life saving. There are 663 million people in 2017 that do do not have access to clean water. This is a drop of …

From Pediatrics to Carpentry: The Modify Furniture Story

Doogma User News

Posted by Doogma Team on 5th Jul 2017

From Pediatrics to Carpentry: The Modify Furniture Story

Modify Furniture has one ambition: to help people furnish their spaces with contemporary, versatile pieces that they can design themselves.Marci Klein founded the company. She was born and raised in New York. She spent more than 20 years workin …

Online Retailers Create Sweet New Technology for Online Customization

Doogma User News

Posted by Doogma Team on 9th Jun 2017

Online Retailers Create Sweet New Technology for Online Customization

The Mason Jar Cookie Company launches a personalized cookie-maker experience enabled by Doogma and BigCommerce.Chicago, IL — The Mason Jar Cookie Company and Doogma announced today that they are teaming up to digitize the Mason Jar Cookie C …

Why Do Customers Love Things They Design Themselves?

Interactive eCommerce

Posted by Dan Ostroff on 7th Feb 2017

Why Do Customers Love Things They Design Themselves?

Key Takeaways From This Article: Site visitors are more likely to buy if they start designing or customizing the product themselvesCustomers may pay more for customized and personalized itemsToo many customization options can in …

The Golden Rule of Online Product Customizers

Interactive eCommerce

Posted by Dan Ostroff on 23rd Nov 2016

The Golden Rule of Online Product Customizers

People are deeply connected to what they create themselves. They see extra value in what they’ve done, they are invested in it emotionally, and they want to share what they’ve done with their friends. All of this makes sense, but it has also be …

Ted Talk – Scale Customization – The Future of Manufacturing

Technology News & Views

Posted by Doogma Team on 23rd Aug 2016

Ted Talk – Scale Customization – The Future of Manufacturing

When I tell people about Doogma’s solutions for selling customized and personalized products, I am often asked: “Can producers make one offs? Can it scale?”. The answer is yes, the latest manufacturing revolution is already happe …

Events & Trade Shows

Posted by Doogma Team on 31st Mar 2016

Let’s meet at IRCE this year

To meet at IRCE reach out to me:Direct: (312) 757-1511Email: aaron (at) doogma.com …

A guide for choosing the best e-commerce platform

Interactive eCommerce

Posted by Doogma Team on 1st Mar 2016

A guide for choosing the best e-commerce platform

What separates a merely functioning online store from a successful one?Like in many other fields, the answer to that question is complex, and is dependent on so many factors such as timing, the quality of the products, the marketing strategy an …

Let SaaS take care of technology- So you can focus on selling

Interactive eCommerce

Posted by Doogma Team on 17th Feb 2016

Let SaaS take care of technology- So you can focus on selling

When you want something done properly, better do it yourself right? Well…Might be true in most cases, but not with technology-Marshall McLuhan, a philosopher of communication theory, once said “All technology is communication, an extension of ou …

On Premise or On the Cloud? 3 Game Changers in Choosing the Right Software For You

Interactive eCommerce

Posted by Doogma Team on 3rd Feb 2016

On Premise or On the Cloud? 3 Game Changers in Choosing the Right Software For You

Deciding on the right software for you is like choosing your spouse. And though maybe a little bit on the romantic side, this comparison truly is helpful in deciding on the right software companion for you-In choosing “the one” you don’t usuall …

Temptation vs. Realization Why Resist the Urge to “Own”

Interactive eCommerce

Posted by Doogma Team on 7th Jan 2016

Temptation vs. Realization Why Resist the Urge to “Own”

Our urge to own things is embedded deep into our culture of consumerism. In fact, the buying experience itself has been described as a ritual assurance of love and self-worth, offering an escape from daily life.[1]That may be so.But today’s sh …

Engage Your Busy Visitors with Responsive Customization

Interactive eCommerce

Posted by Doogma Team on 17th Dec 2015

Engage Your Busy Visitors with Responsive Customization

“How quickly the world owes us something we knew existed only 10 seconds ago.”That’s how Louis CK describes our generation’s attitude towards technology. A few neurotic seconds and we’re off looking for another website to answer our question, or …

Product Configuration SaaS Solutions

Posted by Doogma Team on 2nd Dec 2015

Why a Good UX Starts With SaaS

Why a Good UX Starts With SaaSGranted, it’s not an easy task to turn traffic rates into conversion rates. On the contrary, making those interested visitors into active, engaged users- is indeed the holy grail of online marketing. So how …

Top Five Signs Your Business is Ready for a Uniform Builder

eCommerce Marketing Strategies

Posted by Doogma Team on 29th Nov 2015

The Economic Argument for Insourcing SaaS Solutions

The Economic Argument for Insourcing SaaS Solutions So here’s the story we all know too well- The economy is bad, companies are increasingly struggling to stay relevant in today’s competitive market, and the one thing that gives you the c …

Increase Sales with the “Next Generation” Uniform Builders

eCommerce Marketing Strategies

Posted by Doogma Team on 18th Nov 2015

Increase Sales with the “Next Generation” Uniform Builders

Increase Sales with the “Next Generation” Uniform Builders Uniform manufacturers are well aware of the challenge in responding to customer’s constantly changing needs. As a result, many large and mid-size manufacturers, from Nike and …

Customization’s BFF- SaaS or ASP? 3 Reasons why SaaS is the Way to Go

Product Configuration SaaS Solutions

Posted by Doogma Team on 12th Nov 2015

Customization’s BFF- SaaS or ASP? 3 Reasons why SaaS is the Way to Go

Nobody wants to get stuck with a slow, stuttering user experience, a big hole in their pocket and a lot of wasted time… It’s always a challenge to choose the right platform when implementing a new feature or service on your website. A …

Its Official – Deloitte Research Confirms Users Want To Buy More Custom

Technology News & Views

Posted by Dan Ostroff on 29th Oct 2015

Its Official – Deloitte Research Confirms Users Want To Buy More Custom

Its Official – Deloitte Research Confirms Users Want To Buy More Custom In July 2015 Deloitte published its latest consumer review entitled: Made-to-Order – The rise of mass personalisation[1]. The publication discusses three different type …

How to Turn Shop-Hoppers into Loyal Customers

eCommerce Marketing Strategies

Posted by Doogma Team on 26th Oct 2015

How to Turn Shop-Hoppers into Loyal Customers

How to Turn Shop-Hoppers into Loyal Customers In an age where first impression is concluded in just 7 seconds, where the average attention span for an online video is 6 seconds, where even jobs don’t last for more than 4.5 years on average …

Interactive eCommerce

Posted by Doogma Team on 12th Oct 2015

Is Your Brand A Good Candidate for Online Customization? 4 “Must Haves” for A Successful Integration

Is Your Brand A Good Candidate for Online Customization? 4 “Must Haves” for A Successful Integration Concerned your target audience may not be interested in customized products? Afraid to invest in something you don’t know will suit you …

Why Your Web-2-Print Solution Isn’t Good Enough

eCommerce Marketing Strategies

Posted by Doogma Team on 8th Sep 2015

Why Your Web-2-Print Solution Isn’t Good Enough

Early Web-2-Print solutions were lacking in one major area: they assumed the end-user has the ability and the time to create their own designs. The most successful online Web-2-Print allow their customers full control over their designs yet …

The Paradox of Online Choices vs. the Long Tail

eCommerce Marketing Strategies

Posted by Doogma Team on 26th Aug 2015

The Paradox of Online Choices vs. the Long Tail

The Paradox of Online Choices vs. the Long Tail In Chris Anderson’s book, “The Long Tail: Why the Future of Business is Selling Less of More,” he argues that many products in low demand, but personalized to individual tastes, can riv …

Interactive eCommerce

Posted by Doogma Team on 19th Aug 2015

Uniform Builders: The Next Generation

According to the North American Association of Uniform Manufacturers and Distributions (NAUMD), which serves over 500 manufacturers and distributors in the business of image apparel and uniforms, a huge opportunity awaits those who are able t …

3 Reasons Why Mass Customization Technology is Made Cheaper and Easier

Product Configuration SaaS Solutions

Posted by Doogma Team on 3rd Aug 2015

3 Reasons Why Mass Customization Technology is Made Cheaper and Easier

3 Reasons Why Mass Customization Technology is Made Cheaper and Easier What were the main faults that characterized customization technology before it vanished into history following the arrival of mass production? This is an important ques …

eCommerce Marketing Strategies

Posted by Doogma Team on 8th Jul 2015

What’s a Deli Sandwich to Customer Loyalty?

It begins with the tiniest twist in the original sandwich – just having the garlic mayo replace the old chili sauce at the top. But it makes the whole difference right? It makes me love my deli more, first because they actually made an effort …

Why Customization Doesn’t Steal Your Thunder

eCommerce Marketing Strategies

Posted by Doogma Team on 23rd Jun 2015

Why Customization Doesn’t Steal Your Thunder

Why Customization Doesn’t Steal Your Thunder One common concern regarding the current trend of customization among online businesses seems to be around the level of freedom that should be given to customers- Brands fear that by customizin …

Interactive eCommerce

Posted by Dan Ostroff on 18th Jun 2015

The Future of eCommerce is Interactive

As early as the 1970’s many declared mass customization would change the face of the US economy. This is evident from the futurist Alvin Toffler’s early prediction 1 of mass customization up through Joseph Pine’s book Markets of O …

So What’s All This Hype Over Customization??

Technology News & Views

Posted by Doogma Team on 11th Jun 2015

So What’s All This Hype Over Customization??

No Longer Just a Gadget- Customization Marks the Future in Online Marketing So What’s All This Hype Over Customization?? It’s a cool concept, sure, and it probably adds some fun to the customer’s experience. But does it really hold potent …

Product Configuration SaaS Solutions

Posted by Doogma Team on 26th Apr 2015

Reason 3 – Ready, set, update – Support is critical

Reason 3 – Ready, set, update – Support is criticalWhat do I mean by updates for your configurator? There are many relevant types. For example, when your browser version changes this affects processes on your site. In some cases, upgrades to yo …

Product Configuration SaaS Solutions

Posted by Doogma Team on 30th Mar 2015

Reason 2 – 3 Reasons to use a SaaS product configurator

Reason 2 – Making your product look great – Ideas for developing a great UI One of the great things about a product customizer is that you don’t have to reinvent the wheel. Oftentimes, I encounter a situation with clients who are consideri …

Product Configuration SaaS Solutions

Posted by Doogma Team on 17th Mar 2015

Reason 1- 3 Reasons to use a SaaS product configurator

On a daily basis, I encounter this statement from clients: “I’ll somehow have a stand alone product customizer built and offer product customization on my site.” This line of thinking typically has two sides. One side is the good ol’ offshore a …

Doogma User News

Posted by Dan Ostroff on 16th Mar 2015

View Previous Doogma Blog Posts

We plan to post more frequently to the Doogma Blog so we’ve moved it onto the new www.doogma.com site. To view older blog posts, please visit: blog.doogma.com. …

Blogs

10K stores are using Doogma. Ready to get started?

10K stores are
using Doogma.
Ready to get started?