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The Doogma Designer™ was developed and evolves daily, with our state of the art and patented technology.

Mix and Match from Sour Patch Kids Hits the Sweet Spot

What’s Sour then Sweet but always delicious? SOUR PATCH KIDS, a fun, soft and chewy candy beloved by kids, teenagers, and adults.

One of the driving forces behind Sour Patch Kids growth was its success in cinemas, and it became a staple for moviegoers in the U.S. Now Sour Patch Kids can turn any day into a party and be used for celebrations, parties, birthdays and more. Sour Patch Kids is a major brand of Mondelēz International whose mission is to empower people to snack right by offering the right snack, for the right moment, made the right way.

In line with its mission, Sour Patch Kids has introduced “Make My Mix”, an online visual customization experience powered by Doogma. It enables users to choose their own mix of flavors and select their packaging and personalize their mix. Each step is accompanied by graphic representation of their choice, making it that much more fun to mix and match.

Now customers can truly create the right snack for the right occasion. Choose red, white and blue kids for Independence Day or Berry kids for a Forest Themed party or Tropical kids for an Island getaway, whatever you choose, the options are endless and are guaranteed to hit the sweet spot each time.

Sour Patch Kids has created a brand-new revenue stream with their Mix and Match service. The high demand for personalized Sour Patch Kids confirms that consumers are willing to pay premium prices for customized and personalized products.

Want to see how Doogma can personalize your product? Contact our Doogma Designer experts today and let us help you hit your sweet spot.

Wilson is Playing to Win with Personalized Golf Balls

Founded way back in 1913, Wilson Sporting Goods is one of the most recognizable sports equipment brands in North America, manufacturing high quality products for team sports, racquet sports and golf.

Wilson’s mission is to ignite the true potential in every athlete. As such, they developed a strategy to create products that would improve an athlete’s performance, an approach that emphasizes innovation. And innovation comes in surprising ways.

One such innovation is the digitalization and personalization of sports equipment. Understanding that the latest trend of personalization is “gold”, Wilson is now offering personalization options for its golf balls on their website.

Customers simply upload personal images, text or logos which are then transferred onto their ball of choice, providing customers with an immediate visual representation of their personalized golf ball. Tricky graphic issues, like removing backgrounds from logos, are easily taken care of by the smart, user interface.

By personalizing and tailoring the customer’s experience with their sports equipment, Wilson effectively converts customers from recipients of value, to co-creators of value, making them feel part of the team and reinforcing brand loyalty.

This so appealed to Wilson that they have now expanded their personalization offering to include footballs and basketballs.

This capability has enabled Wilson to implement a direct to customer (D2C) sales strategy which significantly reduces distribution, warehouse and other logistical costs and increases the resulting profit margin. Now that is what we call giving it your best shot.

Want to see how Doogma can personalize your product? Contact our Doogma Designer experts today and let us help you play to win.

Leading the Pack with Customization

The Boy Scouts of America (BSA) is one of the nation’s largest and most prominent values-based youth development organizations, providing programs for young people that build character. The mission of the BSA is to prepare young people to make ethical and moral choices over their lifetimes by instilling in them the values of the Scout Oath and Scout Law.

The Scouting program in America has always included uniforms for its members and volunteers to identify members and show they are part of the BSA. BSA programs are divided by age and activity and each have their own uniforms, accessories, and insignias.

The process of ordering the right uniforms and accessories for scouts was long and complex. The executive leadership at BSA realized that they needed to create an online uniform shopping website that offered the multitude of options while reducing the complexity of mixing and matching all the components.

With this in mind, BSA set out to find a technology partner that could create an e-commerce experience tailored to the specific needs of pack leaders. They found their solution with the Doogma Designer™. Instead of laying out inventory categories, the uniform builder utilizes interactive bundling, enabling customers to add multiple products simultaneously from one product page, which makes it simple and easy for pack leaders to create the uniform they needed.

The uniform builder provides BSA customers the next level shopping experience. Customers choose the scout level and gender required. This generates a personalized image that changes as choices such as tops, bottoms, accessories, including personalized pack numbers, badges and insignias, are made, giving them an immediate visual of their combined choices.

The result of bundling personalized uniform pieces and accessories helped BSA massively upgrade order sizes and reduced their cart abandonment rates. Customers spend more time on the site, buy more items and stay engaged throughout the process. Now BSA is helping their customers in ways they never even imagined while realizing great returns.

Want to see how Doogma can personalize your product? Contact our Doogma Designer experts today and let us help you be the leader of the pack in customization.

MudLOVE makes Customization a Labor of Love

MudLOVE makes bracelets and pottery mugs but they are so much more than that. Their purpose is to disrupt patterns of brokenness with the creative pursuit of love. It’s in their name, after all. They start with mud, and end with love. But how does that manifest into their work?

From the beginning, MudLOVE was created to do good. Luke Wright, CEO and Founder of MudLOVE wanted to do something meaningful with his new business. With nothing more than an old stamp set, a box of clay, and a plan to support clean water projects in Africa, Luke rolled clay into coils, and carefully stamped the words faith, hope, and love on 100 bracelets. He set them out in his shop to gauge interest. They sold out in a matter of days. And that was how MudLOVE was born.

Today, over a decade later, MudLOVE has moved into a space in downtown Warsaw which houses a production space, pottery studio, warehouse, and offices. The team has also grown with over 50 people in production, shipping, creative and customer care.

As demand and the company grew, MudLOVE turned to online customization to allow customers to add their own personal stamp on these items. That is when Doogma was approached to provide the perfect customization platform for their online business. It was a match made in heaven.

Whether customers want to buy bracelets or mugs for inspiration, as a thoughtful gift or a fundraiser, they can add words, images, and choose their colors to match their requirements and see the result immediately. This added level of personalization doesn’t just give the customer what they want – it also creates a closer bond between the brand and the customer.

That is the added value that Doogma brings to the table. Personalization creates value for customers who are often willing to pay a little more for this service. There is already so much to love about MudLOVE and with Doogma’s platform, they are able to realize their mission to do good and share the love.

Want to see how Doogma can personalize your product? Contact our Doogma Designer experts today and we guarantee you’ll love it!

Brewster Belts Adds a Customization Notch to their Belt

The belt is an often-neglected area of attire. Many people go for a traditional dark belt to blend in with the rest of the outfit but adding something eye-catching and unique can transform the entire ensemble. Brewster Belt Company, offering custom needlepoint belts, wallets, key fobs, dog collars, flasks, and more, began creating designed needlepoint product and soon started receiving requests for customized needlepoint products from their customers, particularly belts.

So, they created a custom workshop with talented needlepointers who stitch one-of-a-kind products designed by customers. That’s how Brewster Belt Company came to be. Today, their mission is to help customers create original needlepoint products, while offering amazing customer service from design through delivery.

With customization at the heart of the business, Brewster Belt wanted to take it to the next level to better serve their customers and ease the ordering process. They implemented the Doogma Designer™ online customization software on their e-commerce site to allow customers to select, mix and match their preferences to create a belt that was uniquely theirs.

Customers can choose leather, buckle and background colors, background patterns and design colors, add monograms and select their belt size. All options are clearly displayed, and the image is updated with the selected option, providing an interactive visual representation of the product as each selection is made.

With the Doogma Designer, customers are offered the opportunity to create their own unique belt quickly and easily and see the result of their design immediately, resulting in enormous customer satisfaction.

From the beginning, Brewster Belt understood that personalization is a differentiating factor in businesses and is one of the keys to a retention strategy. Getting the ultimate personalized experience right not only drives overall revenue growth for their business but also grows loyalty and boosts customer lifetime value. In fact, Brewster Belt confirms that more than 30% of their business comes from repeat customers and referrals.

Want to see how Doogma can personalize your product? Contact our Doogma Designer experts today and let us help you buckle up your product customization.

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