Doogma’s Chief Executive Officer and Founder, Dan Ostroff, is our customization visionary, with all of the company corporate roots planted by this experienced customization gardener. Dan’s passion for user experience and developing the Doogma Designer™ sprouts from a deep knowledge and understanding of online user engagement to boost ROI via interactive & stimulating user experiences with customization. A knowledgeable Marketer and Corporate Executive, Dan spearheads the Doogma team with over 20 years of experience, motivation, and drive, wheeling his way around the world on rollerblades when travelling to fascinating places on business and vacation. Decision makers and site owners, feel free to reach out to Dan about developing your site’s Doogma Designer™.

As a Partner at Doogma, Daniel champions the art of driving company growth, enhancing client success, and formulating cutting-edge eCommerce strategies. With a keen eye for digital landscapes, Daniel cultivates robust growth avenues, ensuring that each client's journey transitions from mere transactions to memorable brand experiences. His expertise in eCommerce strategy is rooted in a profound understanding of market dynamics and consumer behavior, nurturing relationships that not only grow businesses but also foster long-term client loyalty.

Lena, the Queen of Design and Aesthetics for your Doogma Designer™, brings her knowledge and experience to the Doogma crew with a degree in Textile and Graphic Design. Her sharp eye realizes your dream customization features within the customizers, successfully stimulating your shoppers senses. This diva of design believes anything is possible – other than staying away from sweets and treats. Lena’s love for the sea and wild flowers is not related to her affection for YouTube tutorials and raccoon videos. Not a morning person but full of sunshine, Lena loves the challenge of designing everything from wedding gowns to raging Harley customizers. Lena is your go-to girl to get the look & feel you want for your Doogma Designer™.

Maria, a Product Project Maestro, excels in precision and innovation. A Business Management graduate from Universidad de los Andes, her UX/UI design certifications showcase dedication. With 7+ e-commerce years, she adeptly manages cross-functional teams and projects under Scrum. Tech-savvy across Magento, Bigcommerce, and Shopify, she thrives in remote collaboration and diverse environments. Beyond work, Maria embraces growth, cinema, running, and science. As a mother, she cherishes her one-year-old. An agile Project Manager, Maria refines roadmaps, uses Scrum for SDLCs, fosters innovation, and ensures customer success. Trust Maria for quality and progress on your journey.