Our Crew – Your Customizer

The dream customization team- Your best choice for ecommerce personalization.

What It Does?

The Doogma Designer™ was developed and evolves daily, with our state of the art and patented technology. Reviving the eCommerce personalization and online shopping experience with the simple touch and click functions for any feature changes on any device, The Doogma Designer™ is the highest quality customizer on the market, offered at competitive prices with flexible packages. Online shopping transcending limits. That’s us.

Use The Ecommerce Personalization Designer Anywhere

Shopping on-the-go or surfing the web over a cup o’ Joe at the office, any consumer’s online shopping experience is reinvented and captivates users with endless feature possibilities using the The Doogma Designer™. We believe that any product can be made your own anywhere, anytime. There’s nothing shoppers love more than your brand and their own touch to get the exact product they want. Give it to them.

Versatile and Robust

The Doogma Designer™ has that magic touch to make your customers walk away dazzled at their point of purchase. Our R&D team can make any wish, big or small, come to life. We give eCommerce shoppers a whole new experience, allowing them to design-their-own anything. From the glitzy glam of Swarovski crystals on a wedding gown, to the sexy, roaring rims of the latest Harley, we make can create the customizer for your needs and most magical wishes.

Dan Ostroff

CEO and Founder

Doogma’s Chief Executive Officer and Founder, Dan Ostroff, is our customization visionary, with all of the company corporate roots planted by this experienced customization gardener. Dan’s passion for user experience and developing the Doogma Designer™ sprouts from a deep knowledge and understanding of online user engagement to boost ROI via interactive & stimulating user experiences with customization. A knowledgeable Marketer and Corporate Executive, Dan spearheads the Doogma team with over 20 years of experience, motivation, and drive, wheeling his way around the world on rollerblades when travelling to fascinating places on business and vacation. Decision makers and site owners, feel free to reach out to Dan about developing your site’s Doogma Designer™.

Lena Trakhtenberg

Creative Director

Lena, the Queen of Design and Aesthetics for your Doogma Designer™, brings her knowledge and experience to the Doogma crew with a degree in Textile and Graphic Design. Her sharp eye realizes your dream customization features within the customizers, successfully stimulating your shoppers senses. This diva of design believes anything is possible – other than staying away from sweets and treats. Lena’s love for the sea and wild flowers is not related to her affection for YouTube tutorials and raccoon videos. Not a morning person but full of sunshine, Lena loves the challenge of designing everything from wedding gowns to raging Harley customizers. Lena is your go-to girl to get the look & feel you want for your Doogma Designer™.

Isaac Kadosh

VP Product

Isaac, brings vast knowledge of user experience and design after working many years in online retail. He helped multiple companies and entrepreneurs worldwide to turn ideas into reality and shaped hundreds of shopping experiences used by millions of users. Isaac is a guitar player, snowboarder and an exotic fruit hunter.





Learn more about: The Importance of Personalization in Ecommerce

Jonathan Ernst

Director, Business Development

Jonathan is a “echter Bayer” (a real Bavarian) who enjoys living in Chicago. He makes it his mission to deliver great customer service for all current and future customers. Straight out of college, Jonathan created his first startup in Germany. With his international experience, his drive for efficiency and deep knowledge of running an eCommerce business, he is your go-to guy for everything related to adding interactive product customization, personalization and bundling to your site as well as continually improving the customer experience. In his spare time he loves being active outside and is a huge fan of every Chicago sports team.

Would you like to join the Doogma team?

Visit our Careers page for openings.