Jewelry Configurator - Doogma Designer
Your best choice for eCommerce personalization. The dream customization team.

Sell more with incredible visual customer experiences

Request a Demo

What It Does?

The Doogma Designer™ was developed and evolves daily, with our state of the art and patented technology. Reviving the eCommerce personalization and online shopping experience with the simple touch and click functions for any feature changes on any device, The Doogma Designer™ is the highest quality customizer on the market, offered at competitive prices with flexible packages. Online shopping transcending limits. That’s us.


Use The Ecommerce Personalization Designer Anywhere

Shopping on-the-go or surfing the web over a cup o’ Joe at the office, any consumer’s online shopping experience is reinvented and captivates users with endless feature possibilities using the The Doogma Designer™. We believe that any product can be made your own anywhere, anytime. There’s nothing shoppers love more than your brand and their own touch to get the exact product they want. Give it to them.

BigCommerce Product Configurator - Web to Print Configurator - Doogma  Designer

Versatile and Robust

The Doogma Designer™ has that magic touch to make your customers walk away dazzled at their point of purchase. Our R&D team can make any wish, big or small, come to life. We give eCommerce shoppers a whole new experience, allowing them to design-their-own anything. From the glitzy glam of Swarovski crystals on a wedding gown, to the sexy, roaring rims of the latest Harley, we make can create the customizer for your needs and most magical wishes.

  • Oreo Id
  • Brute
  • Wilson
  • Folders
  • Speedhut
  • Apollo
  • Dynamic
  • Sour Patch

Our Crew – Your Customizer

The dream customization team - Your best choice for ecommerce personalization.

  • Dan

    Dan Ostroff

    CEO and Founder

    Doogma’s Chief Executive Officer and Founder, Dan Ostroff, is our customization visionary, with all of the company corporate roots planted by this experienced customization gardener. Dan’s passion for user experience and developing the Doogma Designer™ sprouts from a deep knowledge and understanding of online user engagement to boost ROI via interactive & stimulating user experiences with customization. A knowledgeable Marketer and Corporate Executive, Dan spearheads the Doogma team with over 20 years of experience, motivation, and drive, wheeling his way around the world on rollerblades when travelling to fascinating places on business and vacation. Decision makers and site owners, feel free to reach out to Dan about developing your site’s Doogma Designer™.

  • Daniel Townsend

    Daniel Townsend


    As a Partner at Doogma, Daniel champions the art of driving company growth, enhancing client success, and formulating cutting-edge eCommerce strategies. With a keen eye for digital landscapes, Daniel cultivates robust growth avenues, ensuring that each client's journey transitions from mere transactions to memorable brand experiences. His expertise in eCommerce strategy is rooted in a profound understanding of market dynamics and consumer behavior, nurturing relationships that not only grow businesses but also foster long-term client loyalty.

  • Lena Trakhtenberg

    Lena Trakhtenberg

    Creative Director

    Lena, the Queen of Design and Aesthetics for your Doogma Designer™, brings her knowledge and experience to the Doogma crew with a degree in Textile and Graphic Design. Her sharp eye realizes your dream customization features within the customizers, successfully stimulating your shoppers senses. This diva of design believes anything is possible – other than staying away from sweets and treats. Lena’s love for the sea and wild flowers is not related to her affection for YouTube tutorials and raccoon videos. Not a morning person but full of sunshine, Lena loves the challenge of designing everything from wedding gowns to raging Harley customizers. Lena is your go-to girl to get the look & feel you want for your Doogma Designer™.

  • Maria Delgado

    Maria Delgado

    Customer eXperience Manager

    Maria, a Product Project Maestro, excels in precision and innovation. A Business Management graduate from Universidad de los Andes, her UX/UI design certifications showcase dedication. With 7+ e-commerce years, she adeptly manages cross-functional teams and projects under Scrum. Tech-savvy across Magento, Bigcommerce, and Shopify, she thrives in remote collaboration and diverse environments. Beyond work, Maria embraces growth, cinema, running, and science. As a mother, she cherishes her one-year-old. An agile Project Manager, Maria refines roadmaps, uses Scrum for SDLCs, fosters innovation, and ensures customer success. Trust Maria for quality and progress on your journey.

Would you like to join the Doogma team?

Visit our Careers page for openings.

See Job Openings