Congratulations to Christen Carter, CEO of, on the publication of her first book! You can find Button Power at: Amazon,, Barnes & Noble, bookstores near you and on the Busy Beaver Button Company website.

This fascinating, colorful history is “a rich visual feast showcasing over 1,500 buttons!”  With images and commentary from America’s foremost button experts, this first-of-its-kind history looks at national culture from a different angle —  perched on the lapel!  From the solo flight of Charles Lindbergh to the latest political spin, you’ll find artists, athletes, actors, politicians, punk and pop musicians, mascots and many things you’ve forgotten come alive again on the front of a humble pin-back.

In the ten years since Doogma’s inception, we’ve worked with many great clients and we particularly enjoy working with those who have turned their passion into a thriving business. A few years ago, BusyBeaver came to Doogma to explore options for building a fun, easy-to-use experience so users can easily design their own buttons and customize everything about the product in real time. You’ll find all the details in our Customer Spotlight on Busy Beaver Buttons from last year.

Christen turned a hobby inside her Bloomington, Inidiana dorm room into a 100K button-per-week production facility and a world-class button museum. The book is a treat for the eyes and takes you on a curious trip through American culture. It’s not just about the buttons but also how they have inspired us, sometimes infuriated us, and overall contributed more than you realize to the complex tapestry of our lives.

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