Early Web-2-Print solutions were lacking in one major area: they assumed the end-user has the ability and the time to create their own designs.
The most successful online Web-2-Print allow their customers full control over their designs yet make the process as easy, fast, and enjoyable as possible.
They also:
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Increase online sales while reducing the amount of pre-sale activities
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Shorten the back-and-forth process between customers and the design team
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Give users creative freedom to create the exact print-ready design they want
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Allow creation of products that conform with basic proven design rules
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Deliver the printed products directly to customers without ever even talking to them!
But…. how do they do it?
How to Do it Right
Candy.com is a great example of how it’s done. Whether it’s a wedding, birthday or holiday greeting, this company makes it easy for users to personalize their own wrappers for Hershey Bars.
With the help of the Doogma Designer, users are able to:
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Choose from one of many exquisite template designs
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Make minor but important personalized changes
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Create a print-ready file, with additional graphics such as the entire chocolate wrapper; both back and front
Fig 1- The easy-to-use personalization experience: A simple and elegant template
Fig 2- An automatic, print-ready file produced by Doogma
Are you attending GraphExpo in Chicago on Sun, Sep 13th and Wed, Sep 16th?
Interested in implementing the best user experience to sell Design-Your-Own?
Reach out and meet with Dan Ostroff, Founder and CEO of Doogma to set up a meeting!
| PRESS HERE TO TALK WITH US |
Email: dan@doogma.com, Tel: (650) 251 4078, Cell: (224) 334 2618.
