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The Paradox of Online Choices vs. the Long Tail - Doogma

eCommerce Marketing Strategies

Posted by Patrick on 26th Aug 2015

The Paradox of Online Choices vs. the Long Tail - Doogma

In Chris Anderson's book, “The Long Tail: Why the Future of Business is Selling Less of More,” he argues that many products in low demand, but personalized to individual tastes, can rival or exceed that of a few bestsellers or blockbusters. This conc …

Interactive eCommerce

Posted by Doogma Team on 19th Aug 2015

Uniform Builders: The Next Generation

According to the North American Association of Uniform Manufacturers and Distributions (NAUMD), which serves over 500 manufacturers and distributors in the business of image apparel and uniforms, a huge opportunity awaits those who are able t …

3 Reasons Why Mass Customization Technology is Made Cheaper and Easier

Product Configuration SaaS Solutions

Posted by Doogma Team on 3rd Aug 2015

3 Reasons Why Mass Customization Technology is Made Cheaper and Easier

3 Reasons Why Mass Customization Technology is Made Cheaper and Easier What were the main faults that characterized customization technology before it vanished into history following the arrival of mass production? This is an important question …

eCommerce Marketing Strategies

Posted by Doogma Team on 8th Jul 2015

What’s a Deli Sandwich to Customer Loyalty?

It begins with the tiniest twist in the original sandwich – just having the garlic mayo replace the old chili sauce at the top. But it makes the whole difference right? It makes me love my deli more, first because they actually made an effort …

Why Customization Doesn’t Steal Your Thunder

eCommerce Marketing Strategies

Posted by Doogma Team on 23rd Jun 2015

Why Customization Doesn’t Steal Your Thunder

Why Customization Doesn’t Steal Your Thunder One common concern regarding the current trend of customization among online businesses seems to be around the level of freedom that should be given to customers- Brands fear that by customizing the …

Interactive eCommerce

Posted by Dan Ostroff on 18th Jun 2015

The Future of eCommerce is Interactive

As early as the 1970’s many declared mass customization would change the face of the US economy. This is evident from the futurist Alvin Toffler’s early prediction 1 of mass customization up through Joseph Pine’s book Markets of O …

So What’s All This Hype Over Customization??

Technology News & Views

Posted by Doogma Team on 11th Jun 2015

So What’s All This Hype Over Customization??

No Longer Just a Gadget- Customization Marks the Future in Online Marketing So What’s All This Hype Over Customization?? It’s a cool concept, sure, and it probably adds some fun to the customer’s experience. But does it really hold potential f …

Product Configuration SaaS Solutions

Posted by Doogma Team on 26th Apr 2015

Reason 3 – Ready, set, update – Support is critical

Reason 3 – Ready, set, update – Support is criticalWhat do I mean by updates for your configurator? There are many relevant types. For example, when your browser version changes this affects processes on your site. In some cases, upgrades to yo …

Product Configuration SaaS Solutions

Posted by Doogma Team on 30th Mar 2015

Reason 2 – 3 Reasons to use a SaaS product configurator

Reason 2 – Making your product look great – Ideas for developing a great UI One of the great things about a product customizer is that you don’t have to reinvent the wheel. Oftentimes, I encounter a situation with clients who are considering w …

Product Configuration SaaS Solutions

Posted by Doogma Team on 17th Mar 2015

Reason 1- 3 Reasons to use a SaaS product configurator

On a daily basis, I encounter this statement from clients: “I’ll somehow have a stand alone product customizer built and offer product customization on my site.” This line of thinking typically has two sides. One side is the good ol’ offshore a …

Doogma User News

Posted by Dan Ostroff on 16th Mar 2015

View Previous Doogma Blog Posts

We plan to post more frequently to the Doogma Blog so we’ve moved it onto the new www.doogma.com site. To view older blog posts, please visit: https://blog.doogma.com. …

Blogs

The Paradox of Online Choices vs. the Long Tail - Doogma

Uniform Builders: The Next Generation

3 Reasons Why Mass Customization Technology is Made Cheaper and Easier

What’s a Deli Sandwich to Customer Loyalty?

Why Customization Doesn’t Steal Your Thunder

The Future of eCommerce is Interactive

So What’s All This Hype Over Customization??

Reason 3 – Ready, set, update – Support is critical

Reason 2 – 3 Reasons to use a SaaS product configurator

Reason 1- 3 Reasons to use a SaaS product configurator

View Previous Doogma Blog Posts

Explore our Blogs.
Learn about our
Customization Software

Blogs

Explore our Blogs. Learn about our Customization Software

Explore our Blogs.
Learn about our
Customization Software