Blog - Doogma

Custom vs Off-the-Shelf Products — Why Personalization Wins

Customer Engagement

Posted by Patrick on 11th Nov 2024

Custom vs Off-the-Shelf Products — Why Personalization Wins

In an era where consumers crave unique, tailored experiences, the days of one-size-fits-all products are dwindling. The trend is clear: personalization is winning over mass production. Custom products not only resonate more deeply with customers, but …

Unique Thanksgiving Celebration Ideas for a Personalized Holiday

Thanks-Giving

Posted by Patrick on 29th Oct 2024

Unique Thanksgiving Celebration Ideas for a Personalized Holiday

Thanksgiving is a time for celebrating gratitude with family, friends, and a warm, welcoming atmosphere. The magic of Thanksgiving lies in the thoughtful details, from custom decor to personalized table settings and curated elements that make each mo …

Best Practices for Integrating Customization Features into Ecommerce Platforms

Personalization on Shopify

Posted by Patrick on 21st Oct 2024

Best Practices for Integrating Customization Features into Ecommerce Platforms

In today’s competitive ecommerce landscape, customers increasingly seek personalized shopping experiences that align with their unique tastes and preferences. Tailoring product offerings and creating bespoke user experiences not only enhances custome …

Posted by Patrick on 7th Oct 2024

Custom Product Design as a Revenue Stream

Custom product design has emerged as a vibrant and promising revenue stream for businesses across a variety of industries. In a world where consumers are increasingly looking for personalized, unique products that reflect their individual tastes …

Posted by Patrick on 19th Aug 2024

Power of Personalization in Driving Customer Satisfaction and Business Success

In today’s digital age, personalization is not just a buzzword—it’s a necessity for businesses looking to thrive. Consumers expect tailored experiences, and companies that meet these expectations are reaping the rewards. Let’s dive into how personali …

Posted by Patrick on 30th Jul 2024

Best Items to Sell Online in 2024

Customizable products to sell online in 2024, including personalized apparel, jewelry, tech gadgets, and more. Learn effective marketing strategies to enhance customer satisfaction and boost your e-commerce sales. { "@co …

Posted by Patrick on 22nd Jul 2024

The Ultimate Guide to Custom Football Uniform Builders

Football is more than just a game; it's a passion that brings people together, creating a sense of community and competition. One of the most important aspects of a football team is its identity, and nothing represents that identity more than the tea …

Posted by Patrick on 8th Jul 2024

Exploring the Joy of Customization - Jewelry, Furniture, Apparel, and Beyond

In a world increasingly driven by personalization, the power to customize products to suit individual tastes and preferences has become a significant trend. The ability to tailor items to reflect personal style and requirements is no longer a …

Posted by Patrick on 3rd Jul 2024

Design Your Own Handbag - A Personal Touch to Fashion

In today's digital age, the allure of personalization is unmistakable, and the world of fashion is no exception. Custom handbags have become a significant trend, allowing individuals to express their unique style through bespoke accessories. This …

The Importance of Product Customization in Today's Market

Marketing Trends

Posted by Patrick on 21st Jun 2024

The Importance of Product Customization in Today's Market

In the ever-evolving landscape of modern business, offering customized products can be a strategic move for businesses aiming to enhance customer satisfaction and increase loyalty. Customization allows companies to cater to the unique preferences of …

10 Signs Your Business is Ready for a Custom Uniform Builder

Custom Uniform

Posted by Patrick on 6th Jun 2024

10 Signs Your Business is Ready for a Custom Uniform Builder

Custom uniforms can play a pivotal role in enhancing your brand identity, improving team unity, and delivering a professional appearance that sets your business apart. But how do you know if your business is ready to invest in a custom uniform builde …

Posted by Patrick on 27th May 2024

E~commerce Product Customization

In the digital age, ecommerce has revolutionized the way we shop, offering convenience and a world of products at our fingertips. But as the market grows increasingly saturated, businesses are turning to product customization to stand out and meet th …

Revolutionize Your Ring Sales - The Power of Custom Ring Configurators

Custom Ring Configurator

Posted by Patrick on 24th Apr 2024

Revolutionize Your Ring Sales - The Power of Custom Ring Configurators

In the world of e-commerce, especially when it comes to selling jewelry, standing out is crucial. One way to do this is by integrating a custom ring configurator into your website. { "@context": "http://schema.org", …

Posted by Patrick on 8th Apr 2024

Pioneering Sustainable E-commerce with Doogma's Thermos Customization Software

In the ever-evolving realm of online commerce, where every interaction holds the potential for impact, standing out requires more than just aesthetics—it demands a commitment to sustainability. Beyond the allure of personalized products lies a deeper …

Posted by Patrick on 8th Mar 2024

BigCommerce vs Shopify - Navigating the eCommerce Landscape

Introduction In the fast-paced world of eCommerce, selecting the right platform is a make-or-break decision for online businesses. BigCommerce and Shopify, two industry titans, stand out as top contenders, each offering a unique set of features ta …

Customer Engagement Mastery - Turning Visitors into Devoted Fans

Customer Engagement

Posted by Patrick on 19th Feb 2024

Customer Engagement Mastery - Turning Visitors into Devoted Fans

In the digital age, where choices abound and loyalty is fleeting, mastering customer engagement isn't just an option—it's a necessity. Businesses striving to not only survive but thrive must learn the art of turning casual visitors into devoted fans. …

Posted by Patrick on 13th Feb 2024

Dunked and Delighted - Unpacking the Creative Twists of OREO's Super Bowl LVIII Slam Dunk

The lights have dimmed, the roar of the crowd has faded, but the aftertaste of OREO's Super Bowl LVIII commercial lingers. More than just a playful ad, it was a creative dunk shot that left viewers awestruck and hungry for more. At Doogma, where we c …

Embracing Personalization - Customization Trends in 2024

Customization Trends in 2024

Posted by Patrick on 6th Feb 2024

Embracing Personalization - Customization Trends in 2024

Introduction In the dynamic landscape of consumer preferences, customization stands as a potent force shaping industries across the spectrum. As we step into 2024, the trends in customization have reached unprecedented levels, presenting a captiv …

6 Reasons Why Customers Love Things They Design Themselves

Personalized Design

Posted by Patrick on 31st Jan 2024

6 Reasons Why Customers Love Things They Design Themselves

Introduction In today's consumer market, personalized design has gained immense popularity among customers. There is a growing trend of individuals seeking customization and self expression in the products they purchase. The ability to design and cr …

Posted by Patrick on 19th Jan 2024

Smart Shopping in an Era of Endless Choices Handbook

In today's fast-paced world, where endless choices bombard us from every direction, it is crucial to harness our decision-making potential as empowered shoppers. The Empowered Shopper's Handbook serves as a comprehensive guide, providing insigh …

Posted by Patrick on 12th Jan 2024

Cracking the Code: Proven Strategies to Keep Customers Coming Back for More

In the fast-paced and competitive business landscape, attracting customers is only half the battle. The real challenge lies in retaining them and ensuring they keep coming back for more. Customer loyalty is the key to sustainable success, and cra …

Posted by Patrick on 5th Jan 2024

Elevate Your Fitness Journey with Custom Boxing Gloves

Personalized Boxing Gloves and Fitness Introduction In the dynamic realm of fitness, standing out at the gym is more than just a desire; it's a commitment to individuality, motivation, and personal growth. Cust …

Custom Suit

Posted by Patrick on 29th Dec 2023

Custom Suit and Apparel Design

The apparel industry is fiercely competitive. To thrive, businesses must stand out. A powerful way to make a mark is by offering custom suit and apparel design. Enter Doogma's customization software - a game changer for businesses seeking to differen …

Posted by Patrick on 11th Dec 2023

Winning the Hearts of Casual Shoppers - A Blueprint for Long-Term Loyalty

In the intricate tapestry of the retail world, where consumer preferences are as diverse as the products lining the shelves, winning the hearts of casual shoppers emerges as a strategic imperative for establishing long-term success. This comprehensiv …

The Benefits of Offering Customized Bundles on Your Online Store

Customized Bundles

Posted by Patrick on 28th Nov 2023

The Benefits of Offering Customized Bundles on Your Online Store

The demand for personalized and unique products is on the rise, as customers seek tailored experiences that cater to their individual needs and preferences. Customization plays a crucial role in enhancing customer satisfaction and fostering long-term …

Custom Furniture Design - Transforming the Home Decor Industry

Custom Furniture Design

Posted by Patrick on 21st Nov 2023

Custom Furniture Design - Transforming the Home Decor Industry

Custom furniture design has made a significant impact on the home decor industry, catering to the growing demand for personalized and unique pieces. By offering homeowners the opportunity to create one-of-a-kind items that reflect their individual ta …

The Art of Visual Product Customization: From Concept to Reality

Visual Product Customization

Posted by Patrick on 6th Nov 2023

The Art of Visual Product Customization: From Concept to Reality

Importance of Visual Product Customization in the E-commerce Industry: Visual product customization has become a crucial aspect of the e-commerce industry, as it offers customers a personalized and interactive shopping experience, leading to increase …

Posted by Patrick on 30th Oct 2023

Empowering B2B Sales with Customizable Product Solutions

The Importance of B2B Sales in the Modern Market In today's highly competitive business landscape, B2B sales play a crucial role. As companies strive to stay ahead, they rely on strong partnerships and collaborations. B2B sales facilitate these conn …

Posted by Patrick on 17th Oct 2023

The Rise of Custom Sports Apparel and Its Impact on Team Identity

In recent years, custom sports apparel has gained significant popularity. This growth is driven by teams seeking to differentiate themselves and establish a unique identity. Team identity plays a crucial role in sports, fostering unity, pride, and a …

Posted by Patrick on 29th Sep 2023

Customizable Promotional Products: A Marketing Strategy for Businesses

Promotional products play a crucial role in marketing. They help businesses establish a strong presence and make a lasting impression. In an increasingly competitive market, it's vital for businesses to develop a unique marketing strategy to differen …

Posted by Patrick on 14th Sep 2023

Innovative Customization Tools for Creating Unique Electronic Devices and Accessories

In today's competitive market, personalization is key to standing out. Consumers crave unique products that cater to their individual preferences and needs. This growing demand for tailored experiences has led businesses to seek innovative solutions …

Posted by Patrick on 1st Sep 2023

How Real-Time Visualization Transforms the Online Shopping Experience

In today's digital era, mobile-friendly websites are no longer a luxury; they're a necessity. With the majority of people browsing the internet on their smartphones, businesses must cater to their needs. Among the various demands of online shoppers, …

Posted by Patrick on 23rd Aug 2023

The Future of Ecommerce: A Shift Towards Personalized and Bundled Products

The ecommerce industry is rapidly expanding. With advancements in technology and shifting consumer behavior, online shopping has become an integral part of people's lives. In this ever-evolving landscape, it is crucial for businesses to adapt to cons …

Posted by Patrick on 18th Aug 2023

Popular Ecommerce Platforms and Their Compatibility with Product Customization Software

Shopify: Shopify is a widely-used ecommerce platform, known for its user-friendly interface and extensive app marketplace. Doogma's product customization software is fully compatible with Shopify, allowing store owners to easily add customizable prod …

Transforming the Buying Experience with Interactive Product Customization Tools

Customization Tools

Posted by Patrick on 15th Aug 2023

Transforming the Buying Experience with Interactive Product Customization Tools

In today's market, personalization is paramount. Consumers seek unique products tailored to their preferences and needs. To stay competitive, businesses must adapt by offering customizable options. Enter interactive product customization tools. These …

Posted by Patrick on 8th Aug 2023

Advantages of Incorporating a Product Customization Platform into Your E-commerce Website

In the dynamic world of e-commerce, where competition is fierce and customer preferences continually evolve, staying ahead of the curve is essential for success. One effective strategy that has gained significant traction is integrating a customizati …

Posted by Patrick on 27th Jul 2023

Boost your Sales with Cutting-Edge Basketball Uniform Builder "The Future of Customization"

Doogma's intuitive and interactive interface makes designing custom basketball uniforms an enjoyable and seamless experience. Our interface empowers clients to create personalized uniforms with ease, offering a vast selection of high-quality colors a …

With 17 modes of product personalization, The Catholic Company offers thousands of customizable spiritual mementos

Customer Spotlight

Posted by Ronnie Ahmed on 8th Nov 2022

With 17 modes of product personalization, The Catholic Company offers thousands of customizable spiritual mementos

Critical metrics:10s of 1000s of SKUs across 7 websites30% of goods sold are customizedGreater efficiency with a better customer experienceAll About Trinity RoadFrom its very first door-to-door sale in Charlotte, NC, in early 199 …

From China to North America- the world is hyped about Mobile shopping

Interactive eCommerce

Posted by Doogma Team on 8th Nov 2022

From China to North America- the world is hyped about Mobile shopping

From China to North America- the world is hyped about Mobile shoppingSo online shopping is huge, we all know that much- in fact, projections suggest a growth of up to 1.5 trillion U.S. dollars in global e-retail sales just by 2018![1]But recent …

Customer Spotlight

11th Jul 2022

With 17 modes of product personalization, The Catholic Company offers thousands of customizable spiritual mementos

Critical metrics: 10s of 1000s of SKUs across 7 websites 30% of goods sold are customized Greater efficiency with a better customer experienceAll About Trinity RoadFrom its very first door-to-door sale in Charlotte, NC, in early 1997, Trinity Ro …

B2B – ASG leads the way in Custom Warehouse Labeling

Customer Spotlight

Posted by Ronnie Ahmed on 26th Oct 2021

B2B – ASG leads the way in Custom Warehouse Labeling

Critical Metrics: Year Over Year Units Sold: up 80% Order Value: up 8%B2B Product Customization by Doogma on a new BigCommerce store for ASG Online.Logistics is the language of the 21st century global economy. It’s how supply chains s …

Introduction to Product Personalization and Customization

Education

Posted by Ronnie Ahmed on 23rd Jul 2021

Introduction to Product Personalization and Customization

Please join us for a video interview with Dan Ostroff, Founder & CEO at Doogma. Dan talks about product personalization and customization, what makes a great product design experience and he also demos various Doogma Designers™. For convenie …

Personalized Jewelry from Cut + Clarity Offers Everyone the Power of Self-Expression

Uncategorized

Posted by Ronnie Ahmed on 12th Mar 2021

Personalized Jewelry from Cut + Clarity Offers Everyone the Power of Self-Expression

Jewelry is the ultimate expression of personal taste and style. Yet, in the past, only the wealthiest patrons could afford to have jewelry designed only for them. Those days are gone. With her online jewelry personalization service Cut + Cl …

Custom Buttons – Christen Carter’s: “Button Power: 125 Years of Saying It with Buttons”

Uncategorized

Posted by Dan Ostroff on 19th Oct 2020

Custom Buttons – Christen Carter’s: “Button Power: 125 Years of Saying It with Buttons”

Congratulations to Christen Carter, CEO of BusyBeaver.net, on the publication of her first book! You can find Button Power at: Amazon, Bookshop.org, Barnes & Noble, bookstores near you and on the Busy Beaver Button Company website.This …

Treating Pets with Individual Care is a PERSONALIZED Mission for DogIDs

Uncategorized

Posted by Ronnie Ahmed on 23rd Sep 2020

Treating Pets with Individual Care is a PERSONALIZED Mission for DogIDs

Sales of personalized dog tags jumped when they added instant online visualization to orders. Pet owners begged for more. There are at least 90 million pet dogs in the US, according to the American Pet Products Association. Every singl …

Posted by Dan Ostroff on 7th Aug 2020

Healthy Customization with BuyJumpRopes.net

Jordan Lindstrom, CEO of BuyJumpRopes: “We had this amazing capacity to sell all kinds of ropes but we had no web solution that could visually represent all those options.”“We saw an increase of 50% on our sales for customized jump ropes. …

Posted by Ann on 17th Mar 2020

Customer Spotlight: Clergy worldwide are using a modern solution to design their own custom garments on Gaspard.com

Customer Spotlight: Clergy worldwide are using a modern solution to design their own custom garments on Gaspard.comThere are tens of thousands of churches spread across the US, each with needs as unique as its own congregation. Where can th …

Posted by Dan Ostroff on 12th Mar 2020

Travel Restrictions? – Now is the Time For B2B Customization

The classic model for Business To Business (B2B) Sales often involves a knowledgeable salesperson or rep visiting clients, understanding their needs, and putting together a proposal based on clients’ requirements, what the manufacturer can create …

Posted by Allen Michael on 31st Oct 2019

Doogma Client Spotlight: Imperial Point Slam Dunks High Performance Custom Uniforms for High Performance Teams

“We’ve been using Doogma’s Custom Uniform Builder for two years and the teams love it, especially the coaches. It makes the uniform design process easy and fun for them.” Robert Fazioli, Imperial Point.If you’ve been in the stands at any sp …

Posted by Jonathan Ernst on 19th Oct 2019

Doogma Client Spotlight: Boy Scouts of America Leads the Pack with Product Bundling

The Company: Scout’s HonorAn American icon for over a century, the Boy Scouts of America (BSA) provides leadership training for more than two million children and another one million adult volunteers. From the youngest Tiger Cubs to to …

Posted by Doogma Team on 22nd Jul 2019

Doogma Client Spotlight: Sweetums Signatures – The Writing Is On The Wall

The future is personal. People want their homes, their clothes, and their work environments to reflect who they are at a deeply personal level. That means that the era of mass production now has to step aside for the arrival of mass pe …

Posted by Jonathan Ernst on 4th Jun 2019

Doogma Client Spotlight: Northland Frames and Gifts Wins in the Photo Finish

The way you frame a picture changes everything about how you think about it.What do all pictures everywhere have in common? Every photo from the first daguerreotype almost 200 years ago to the latest group selfie somebody posted on Instagram 30 …

Posted by Jonathan Ernst on 20th May 2019

Doogma Client Spotlight: Busy Beaver Button Company Because it is About the Customer Experience

Everywhere you go, you can still hear people say, “Oh, that’s cute as a button!” but what does that really mean? The Busy Beaver Button Company is on a mission to corner the market on button cuteness.Tucked in amid the wide boulevards, histo …

Posted by Dan Ostroff on 18th Jan 2019

Doogma Client Spotlight: How the Mason Jar Cookie Company Lets Customers Personalize Sweet Treats

* Mason Cookie Jar * Recently Updated * New Look and Feel * Added Custom Granola, Custom Scones, Custom Brownie Mixes Best visualization for tastiest cookie mixesMix and Match: Base Blends and Tasty Add InsCustomize the Lid with a Per …

Posted by Isaac Kadosh on 16th Jul 2018

Personalized Look and Feel for Cutting-edge Cutting Boards

Big Wood Boards takes pride in the production of American made, personalized maple and walnut cutting boards. Last week, Big Wood Boards upgraded the personalization experience on their BigCommerce site. As users enter t …

Posted by Dan Ostroff on 20th Jun 2018

Quickest Way To Create Product Customizers: Doogma’s BigCommerce App

Chicago, June 5th, 2018 – We’re proud to announce the launch of the Doogma App in the BigCommerce App Store. The live launch premiered at the BigCommerce Summit held here in Chicago during the IRCE week. Your browser does not support i …

Posted by Doogma Team on 9th Nov 2017

Deloitte’s Retail Imperative for the 2017 Holiday Season: Customize or Be Forgotten!

Retail data analysts at Deloitte just released their projections for the 2017 holiday shopping season. While retailers in general are on track to post a 4 – 4.5% jump for in-store revenues, individual winners and losers will be determined …

Posted by Doogma Team on 11th Oct 2017

Growth Plans: 3 Remarkable Benefits of “Design it Yourself” Features in Websites

Are personalized experiences important in online commerce? Yes! As personalization technology has increased in sophistication over the years, the customization possibilities for visitors to use in websites is an exciting prospect to explore. A r …

Customize Everything, All the Time: The State of the Customization Industry

Events & Trade Shows

Posted by Doogma Team on 4th Oct 2017

Customize Everything, All the Time: The State of the Customization Industry

Global personalized gifts will be an industry worth $31.63 billion in 2021, up from $20.46 billion last year. What’s remarkable about that is that personalized gifts represent just one tiny corner of the greater customization movement. …

21st Sep 2017

Advanced Strategies: How to Help Shoppers Overcome Choice Challenges

The combination of today’s choices that online shoppers can have is staggering. From clothing to video games, pet supplies and even food items, customers can personalize their items in virtually hundreds of different combinations. But …

31st Aug 2017

The Next Wave of Customization in B2B Ecommerce

Summary: 75% of B2B buyers consider navigating a website on their own more convenient than talking to a sales rep. 93% said that they would rather just go online after they secure authorization on what to buy.It would be easy to think of au …

Doogma Client Spotlight: How Bella Modi Lets Shoppers Design Their Own Perfect Handbags Online

Events & Trade Shows

Posted by Doogma Team on 22nd Aug 2017

Doogma Client Spotlight: How Bella Modi Lets Shoppers Design Their Own Perfect Handbags Online

Creating Custom Handbags OnlineKim Mitchell-Catlett noticed that when people are buying ready made handbags there was always a reaction of “this is a great handbag ‘but’….”So Mitchell created Bellla Modi, which means “Beautiful Ways”, in ca …

Client Spotlight: Shoppers Design Their Own Diploma Frames at Perfect Cases

Events & Trade Shows

Posted by Doogma Team on 14th Aug 2017

Client Spotlight: Shoppers Design Their Own Diploma Frames at Perfect Cases

Perfect Cases has laser engraving technology which enables them to create incredibly unique designs for their customers. Unlike their competitors Perfect Cases can manufacture original cases for each order. With manufacturing facilities in Centr …

PJGreetings.com: A Fabulous Way To Design Custom Cards and Invitations Online

Doogma User News

Posted by Doogma Team on 2nd Aug 2017

PJGreetings.com: A Fabulous Way To Design Custom Cards and Invitations Online

PJ Greetings started from a simple request. PJ (yes, PJ is her real name) was asked by a friend to make party invitations for her son’s third birthday. After birthday related creations came a craft show in which PJ showed four …

Posted by Doogma Team on 26th Jul 2017

Best Practices in Customization: Advice from Harley-Davidson, John Deere, Boeing, Schneider Electric and TCS

People want the freedom to customize the things in which they invest. Bain and Co. reported that 25-30 percent of customers are asking for online customization options. Deloitte found that one fifth of those customers will pay a premium up to 20 …

Doogma User News

Posted by Doogma Team on 12th Jul 2017

Turning Mud Into Water

Mud into Water? Sounds like a miracle. But it is real. The mechanics are based on human activity, and the results are life saving. There are 663 million people in 2017 that do do not have access to clean water. This is a drop of …

From Pediatrics to Carpentry: The Modify Furniture Story

Doogma User News

Posted by Doogma Team on 5th Jul 2017

From Pediatrics to Carpentry: The Modify Furniture Story

Modify Furniture has one ambition: to help people furnish their spaces with contemporary, versatile pieces that they can design themselves.Marci Klein founded the company. She was born and raised in New York. She spent more than 20 years workin …

Online Retailers Create Sweet New Technology for Online Customization

Doogma User News

Posted by Doogma Team on 9th Jun 2017

Online Retailers Create Sweet New Technology for Online Customization

The Mason Jar Cookie Company launches a personalized cookie-maker experience enabled by Doogma and BigCommerce.Chicago, IL — The Mason Jar Cookie Company and Doogma announced today that they are teaming up to digitize the Mason Jar Cookie C …

Why Do Customers Love Things They Design Themselves?

Interactive eCommerce

Posted by Dan Ostroff on 7th Feb 2017

Why Do Customers Love Things They Design Themselves?

Key Takeaways From This Article: Site visitors are more likely to buy if they start designing or customizing the product themselvesCustomers may pay more for customized and personalized itemsToo many customization options can in …

The Golden Rule of Online Product Customizers

Interactive eCommerce

Posted by Dan Ostroff on 23rd Nov 2016

The Golden Rule of Online Product Customizers

People are deeply connected to what they create themselves. They see extra value in what they’ve done, they are invested in it emotionally, and they want to share what they’ve done with their friends. All of this makes sense, but it has also be …

Ted Talk – Scale Customization – The Future of Manufacturing

Technology News & Views

Posted by Doogma Team on 23rd Aug 2016

Ted Talk – Scale Customization – The Future of Manufacturing

When I tell people about Doogma’s solutions for selling customized and personalized products, I am often asked: “Can producers make one offs? Can it scale?”. The answer is yes, the latest manufacturing revolution is already happe …

Events & Trade Shows

Posted by Doogma Team on 31st Mar 2016

Let’s meet at IRCE this year

To meet at IRCE reach out to me:Direct: (312) 757-1511Email: aaron (at) doogma.com …

A guide for choosing the best e-commerce platform

Interactive eCommerce

Posted by Doogma Team on 1st Mar 2016

A guide for choosing the best e-commerce platform

What separates a merely functioning online store from a successful one?Like in many other fields, the answer to that question is complex, and is dependent on so many factors such as timing, the quality of the products, the marketing strategy an …

Let SaaS take care of technology- So you can focus on selling

Interactive eCommerce

Posted by Doogma Team on 17th Feb 2016

Let SaaS take care of technology- So you can focus on selling

When you want something done properly, better do it yourself right? Well…Might be true in most cases, but not with technology-Marshall McLuhan, a philosopher of communication theory, once said “All technology is communication, an extension of ou …

On Premise or On the Cloud? 3 Game Changers in Choosing the Right Software For You

Interactive eCommerce

Posted by Doogma Team on 3rd Feb 2016

On Premise or On the Cloud? 3 Game Changers in Choosing the Right Software For You

Deciding on the right software for you is like choosing your spouse. And though maybe a little bit on the romantic side, this comparison truly is helpful in deciding on the right software companion for you-In choosing “the one” you don’t usuall …

Temptation vs. Realization Why Resist the Urge to “Own”

Interactive eCommerce

Posted by Doogma Team on 7th Jan 2016

Temptation vs. Realization Why Resist the Urge to “Own”

Our urge to own things is embedded deep into our culture of consumerism. In fact, the buying experience itself has been described as a ritual assurance of love and self-worth, offering an escape from daily life.[1]That may be so.But today’s sh …

Engage Your Busy Visitors with Responsive Customization

Interactive eCommerce

Posted by Doogma Team on 17th Dec 2015

Engage Your Busy Visitors with Responsive Customization

“How quickly the world owes us something we knew existed only 10 seconds ago.”That’s how Louis CK describes our generation’s attitude towards technology. A few neurotic seconds and we’re off looking for another website to answer our question, or …

Product Configuration SaaS Solutions

Posted by Doogma Team on 2nd Dec 2015

Why a Good UX Starts With SaaS

Why a Good UX Starts With SaaSGranted, it’s not an easy task to turn traffic rates into conversion rates. On the contrary, making those interested visitors into active, engaged users- is indeed the holy grail of online marketing. So how …

Top Five Signs Your Business is Ready for a Uniform Builder

eCommerce Marketing Strategies

Posted by Doogma Team on 29th Nov 2015

The Economic Argument for Insourcing SaaS Solutions

The Economic Argument for Insourcing SaaS Solutions So here’s the story we all know too well- The economy is bad, companies are increasingly struggling to stay relevant in today’s competitive market, and the one thing that gives you the c …

Increase Sales with the “Next Generation” Uniform Builders

eCommerce Marketing Strategies

Posted by Doogma Team on 18th Nov 2015

Increase Sales with the “Next Generation” Uniform Builders

Increase Sales with the “Next Generation” Uniform Builders Uniform manufacturers are well aware of the challenge in responding to customer’s constantly changing needs. As a result, many large and mid-size manufacturers, from Nike and …

Customization’s BFF- SaaS or ASP? 3 Reasons why SaaS is the Way to Go

Product Configuration SaaS Solutions

Posted by Doogma Team on 12th Nov 2015

Customization’s BFF- SaaS or ASP? 3 Reasons why SaaS is the Way to Go

Nobody wants to get stuck with a slow, stuttering user experience, a big hole in their pocket and a lot of wasted time… It’s always a challenge to choose the right platform when implementing a new feature or service on your website. A …

Its Official – Deloitte Research Confirms Users Want To Buy More Custom

Technology News & Views

Posted by Dan Ostroff on 29th Oct 2015

Its Official – Deloitte Research Confirms Users Want To Buy More Custom

Its Official – Deloitte Research Confirms Users Want To Buy More Custom In July 2015 Deloitte published its latest consumer review entitled: Made-to-Order – The rise of mass personalisation[1]. The publication discusses three different type …

How to Turn Shop-Hoppers into Loyal Customers

eCommerce Marketing Strategies

Posted by Doogma Team on 26th Oct 2015

How to Turn Shop-Hoppers into Loyal Customers

How to Turn Shop-Hoppers into Loyal Customers In an age where first impression is concluded in just 7 seconds, where the average attention span for an online video is 6 seconds, where even jobs don’t last for more than 4.5 years on average …

Interactive eCommerce

Posted by Doogma Team on 12th Oct 2015

Is Your Brand A Good Candidate for Online Customization? 4 “Must Haves” for A Successful Integration

Is Your Brand A Good Candidate for Online Customization? 4 “Must Haves” for A Successful Integration Concerned your target audience may not be interested in customized products? Afraid to invest in something you don’t know will suit you …

Why Your Web-2-Print Solution Isn’t Good Enough

eCommerce Marketing Strategies

Posted by Doogma Team on 8th Sep 2015

Why Your Web-2-Print Solution Isn’t Good Enough

Early Web-2-Print solutions were lacking in one major area: they assumed the end-user has the ability and the time to create their own designs. The most successful online Web-2-Print allow their customers full control over their designs yet …

The Paradox of Online Choices vs. the Long Tail

eCommerce Marketing Strategies

Posted by Doogma Team on 26th Aug 2015

The Paradox of Online Choices vs. the Long Tail

The Paradox of Online Choices vs. the Long Tail In Chris Anderson’s book, “The Long Tail: Why the Future of Business is Selling Less of More,” he argues that many products in low demand, but personalized to individual tastes, can riv …

Interactive eCommerce

Posted by Doogma Team on 19th Aug 2015

Uniform Builders: The Next Generation

According to the North American Association of Uniform Manufacturers and Distributions (NAUMD), which serves over 500 manufacturers and distributors in the business of image apparel and uniforms, a huge opportunity awaits those who are able t …

3 Reasons Why Mass Customization Technology is Made Cheaper and Easier

Product Configuration SaaS Solutions

Posted by Doogma Team on 3rd Aug 2015

3 Reasons Why Mass Customization Technology is Made Cheaper and Easier

3 Reasons Why Mass Customization Technology is Made Cheaper and Easier What were the main faults that characterized customization technology before it vanished into history following the arrival of mass production? This is an important ques …

eCommerce Marketing Strategies

Posted by Doogma Team on 8th Jul 2015

What’s a Deli Sandwich to Customer Loyalty?

It begins with the tiniest twist in the original sandwich – just having the garlic mayo replace the old chili sauce at the top. But it makes the whole difference right? It makes me love my deli more, first because they actually made an effort …

Why Customization Doesn’t Steal Your Thunder

eCommerce Marketing Strategies

Posted by Doogma Team on 23rd Jun 2015

Why Customization Doesn’t Steal Your Thunder

Why Customization Doesn’t Steal Your Thunder One common concern regarding the current trend of customization among online businesses seems to be around the level of freedom that should be given to customers- Brands fear that by customizin …

Interactive eCommerce

Posted by Dan Ostroff on 18th Jun 2015

The Future of eCommerce is Interactive

As early as the 1970’s many declared mass customization would change the face of the US economy. This is evident from the futurist Alvin Toffler’s early prediction 1 of mass customization up through Joseph Pine’s book Markets of O …

So What’s All This Hype Over Customization??

Technology News & Views

Posted by Doogma Team on 11th Jun 2015

So What’s All This Hype Over Customization??

No Longer Just a Gadget- Customization Marks the Future in Online Marketing So What’s All This Hype Over Customization?? It’s a cool concept, sure, and it probably adds some fun to the customer’s experience. But does it really hold potent …

Product Configuration SaaS Solutions

Posted by Doogma Team on 26th Apr 2015

Reason 3 – Ready, set, update – Support is critical

Reason 3 – Ready, set, update – Support is criticalWhat do I mean by updates for your configurator? There are many relevant types. For example, when your browser version changes this affects processes on your site. In some cases, upgrades to yo …

Product Configuration SaaS Solutions

Posted by Doogma Team on 30th Mar 2015

Reason 2 – 3 Reasons to use a SaaS product configurator

Reason 2 – Making your product look great – Ideas for developing a great UI One of the great things about a product customizer is that you don’t have to reinvent the wheel. Oftentimes, I encounter a situation with clients who are consideri …

Product Configuration SaaS Solutions

Posted by Doogma Team on 17th Mar 2015

Reason 1- 3 Reasons to use a SaaS product configurator

On a daily basis, I encounter this statement from clients: “I’ll somehow have a stand alone product customizer built and offer product customization on my site.” This line of thinking typically has two sides. One side is the good ol’ offshore a …

Doogma User News

Posted by Dan Ostroff on 16th Mar 2015

View Previous Doogma Blog Posts

We plan to post more frequently to the Doogma Blog so we’ve moved it onto the new www.doogma.com site. To view older blog posts, please visit: blog.doogma.com. …

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