Blog - Professional Product Customization, Personalization and Bundling

November 22, 2015 The Economic Argument for Insourcing SaaS Solutions

The Economic Argument for Insourcing SaaS Solutions So here’s the story we all know too...

November 18, 2015 Increase Sales with the “Next Generation” Uniform Builders

Increase Sales with the “Next Generation” Uniform Builders Uniform manufacturers are well aware of...

November 12, 2015 Customization’s BFF- SaaS or ASP? 3 Reasons why SaaS is the Way to Go

Nobody wants to get stuck with a slow, stuttering user experience, a big hole in...

October 29, 2015 Its Official – Deloitte Research Confirms Users Want To Buy More Custom

Its Official – Deloitte Research Confirms Users Want To Buy More Custom In July 2015...

October 26, 2015 How to Turn Shop-Hoppers into Loyal Customers

How to Turn Shop-Hoppers into Loyal Customers In an age where first impression is concluded...

October 12, 2015 Is Your Brand A Good Candidate for Online Customization? 4 “Must Haves” for A Successful Integration

Is Your Brand A Good Candidate for Online Customization? 4 “Must Haves” for A Successful...

September 8, 2015 Why Your Web-2-Print Solution Isn’t Good Enough

Early Web-2-Print solutions were lacking in one major area: they assumed the end-user has the...

August 26, 2015 The Paradox of Online Choices vs. the Long Tail

The Paradox of Online Choices vs. the Long Tail In Chris Anderson’s book, “The Long...

August 19, 2015 Uniform Builders: The Next Generation

According to the North American Association of Uniform Manufacturers and Distributions (NAUMD), which serves over...

August 3, 2015 3 Reasons Why Mass Customization Technology is Made Cheaper and Easier

3 Reasons Why Mass Customization Technology is Made Cheaper and Easier What were the main...

July 8, 2015 What’s a Deli Sandwich to Customer Loyalty?

It begins with the tiniest twist in the original sandwich – just having the garlic...

June 23, 2015 Why Customization Doesn’t Steal Your Thunder

Why Customization Doesn’t Steal Your Thunder One common concern regarding the current trend of customization...

June 18, 2015 The Future of eCommerce is Interactive

As early as the 1970’s many declared mass customization would change the face of the...

June 11, 2015 So What’s All This Hype Over Customization??

No Longer Just a Gadget- Customization Marks the Future in Online Marketing So What’s All...

April 26, 2015 Reason 3 – Ready, set, update – Support is critical

Reason 3 – Ready, set, update – Support is critical What do I mean...

March 30, 2015 Reason 2 – 3 Reasons to use a SaaS product configurator

Reason 2 – Making your product look great – Ideas for developing a great UI...

March 17, 2015 Reason 1- 3 Reasons to use a SaaS product configurator

On a daily basis, I encounter this statement from clients: “I’ll somehow have a stand...

March 16, 2015 View Previous Doogma Blog Posts

We plan to post more frequently to the Doogma Blog so we’ve moved it onto...